The production logo will be a lot more subtle than this one. This one is for a sponsored build. We will put up a video soon of the production logo being made on the Singularity Liquid Cooled Laser 🙂 Early pre order customers have the opportunity to personalize their cases with their own logo which we will laser etch onto their cases. The early pre order cases will also be painted by Daniel Cannon in high end DNA custom paint. All that follow will be Black Anodized or White Powder Coated.