Custom cables take a build to the next level. There is so much excess cable length without custom cables. With custom cables there is nothing to hide, the build is perfect even in the hidden areas. It allows more airflow. We custom build each cable from the ground up and use the most high quality components. We increase the wire guage on the main cables from 18awg to 16awg. We use MDPC-X sleeve manufactured in Germany. This is not just an upgrade for aesthetics but also for quality, durability and performance.